My AD partner discovered that this roommate had taken a series of shamefully amazing modeling photos in college. We made his dreams and nightmares come true with Nickhott.com. The site rose to the top of Reddit, was picked up by College Humor, TFM and Barstool Sports and accumulated 50,000 hits on its first day.
*Nickhott.com was eventually discontinued after "Nick Hott" himself started getting too much heat. And not the kind he exudes.
AD: Curtis Petraglia